Privacy Policy

Effective date: 06/25/2023

Merkatotera (“us,” “we,” or “our”) operates the Merkatotera domain, website and mobile application (the “Platform”). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal information we receive from users of the Platform. By using the Platform, you agree to the collection and use of information in accordance with this Privacy Policy.

  1. Information Collection and Use

    a. Personal Information: We may collect various types of personal information from users, including but not limited to:

    • Name
    • Contact information (email address, phone number)
    • Address
    • Payment information

    b. Usage Data: We may collect information on how you access and use the Platform (“Usage Data”). This may include information such as your device’s Internet Protocol (IP) address, browser type, browser version, the pages of our Platform that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.

  2. Use of Information

    a. Personal Information: We use the collected personal information for various purposes, including but not limited to:

    • Providing and maintaining the Platform
    • Processing and delivering orders
    • Communicating with you about your account or transactions
    • Sending you marketing and promotional materials, if you have opted in to receive them
    • Responding to your inquiries or customer service requests
    • Improving our products and services

    b. Usage Data: We may use Usage Data for purposes such as monitoring and analyzing the use of the Platform, identifying technical issues, and improving the Platform’s functionality and user experience.

  3. Data Retention

    We will retain your personal information only for as long as necessary for the purposes stated in this Privacy Policy. We will also retain and use your personal information to comply with our legal obligations, resolve disputes, and enforce our policies.

  4. Data Security

    We take appropriate measures to protect the security of your personal information. However, please note that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

  5. Third-Party Service Providers

    We may employ third-party companies and individuals to facilitate the Platform, provide services on our behalf, or assist us in analyzing how the Platform is used. These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

  6. Ethiopian Law

    This Privacy Policy is governed by and shall be construed in accordance with the laws of Ethiopia. Any dispute arising under or related to this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Ethiopia.

  7. Changes to This Privacy Policy

    We reserve the right to update or change this Privacy Policy at any time. Any modifications will be effective immediately upon posting the updated Privacy Policy on the Platform. We encourage you to review this Privacy Policy periodically for any changes.

  8. Contact Us

    If you have any questions or suggestions about our Privacy Policy, please contact us at